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Vancouver Canucks Diwali Logo 2024

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Commissioned by the Vancouver Canucks, this Diwali 2024 design reimagines the iconic orca logo against a Diwali night sky filled with vibrant fireworks. Transitioning from deep hues to a radiant gold peacock firework, the design celebrates the triumph of light over darkness. This artwork featured on a special line of merchandise, including an exclusive Diwali hockey jersey.

Why the peacock firework?


1. Tradition: This history is rooted in the Sikh Gurbani Keertan tradition, preserved and passed down through generations.


2. Defiance: The 6th Sikh Guru, Guru Hargobind Sahib, established the Akal Takht (“Throne of the Timeless One”) in Amritsar, built slightly higher than the Mughal throne in Delhi as an act of defiance against the oppressive regime.


3. Peacock Symbolism: The Mughal throne, Takht-e-Taus ("Peacock Throne"), symbolized power and hierarchy, accessible only to royalty and used as a tool of oppression. In contrast, Guru Hargobind Sahib created the taus, a peacock-shaped instrument, which was accessible to everyone and used at the Akal Takht to sing praises of the divine, transforming the peacock from a symbol of hierarchy into one of spiritual devotion and inclusivity.


4. Diwali | Bandi Chhor: Diwali commemorates Guru Hargobind Sahib’s release from prison, where he ensured that 52 unjustly imprisoned princes were freed alongside him. This is why the logo’s fireworks pattern includes a peacock, celebrating freedom and divine grace.


(Special thanks to Bhai Baldeep Singh for his research and time spent with elders to preserve many precious stories like the one above.)

Merchandise

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Available merchandise can be purchased here

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